work-from-home-jobs-imageMany a content creator must wrestle internally with the moral quandaries associated with SEO Salt Lake City. These quandaries revolve around the balance between writing quality content and designing that content for the purposes of search engine optimization. This is a balancing act because to a certain extent these two functions operate at cross purposes. The first sentence of this blog post is a perfect example. The key words are the last four words in the sentence. In an effort to accommodate these two purposes I end up with a sentence that is not grammatically correct. I suspect this outcome will tend to irk any content creator with a conscience.


When one boils it all down the content creator simply has to deal with these moral quandaries. On the one hand there really is no moral quandaries. Search engine optimization is about satisfying the requirements of the search engine algorithms. These are not actual people. As such, one cannot morally offend them. Of course there are people behind these algorithms but I suspect these people are pretty aware that content creators craft their content to accommodate what they perceive to be the qualities the search engines are looking for.

There is, however, the issue of artistic integrity. This is the feeling inside of the content creator that his content have at least some essence of artistic merit. When one accommodates content to the needs of search engine optimization there is a bit of an artistic compromise. On the other hand, there is a difference between writing a three hundred word blog post that no one (except web bots) will read and painting the Sistine Chapel. Understanding this goes a long way to suppress the content creator’s ego and put his work into proper perspective.

The Moral Quandaries of SEO Salt Lake City